here was the statement from lafeber may 2017
Hello everyone ! We have an important announcement to make regarding the pricing of Nutri-Berries in the US. This is a very recent change, and we value your loyalty as customers so we want to explain exactly what prompted the change in price.
No one likes higher prices, and we would keep them low if it was possible to also provide your feathered family with the highest quality ingredients. We would like to emphasize we are not earning more in profits, which is explained in detail below by our president, Dr. Lafeber. This is an excerpt from an email sent to an inquiring customer that Dr. Lafeber felt would be best to also be shared with you:
Dear Facebook community,
Thank you for your business and for supporting us to continue creating premium food for your feathered companions. As a bird owner myself, I understand wanting to provide high quality food to our bird family members.
We have changed the price of Nutri-Berries so we could continue to make the high-quality food that our beloved feathered friends need.
For the last couple of years, online businesses continued to drop the pricing until the pricing was not sustainable. Many pet stores, including online ones, had stopped carrying Nutri-Berries. Being a small family company, this was difficult for us. Finally, the pricing became so low that our remaining customers were demanding large discounts from us or they too would drop our line.
We found this year 3-lb bags selling as low as $19 to $21 online. The $19-$21 online price was not sustainable because distributors sell 3-lb bags to the pet stores for $18-$20.
There was no way to continue making the high-quality Nutri-Berries and give any additional discounts. So a decision had to be made: either we make Nutri-Berries with low-quality, nonhuman-grade ingredients, or we limit the discount price on our food. We could not maintain our integrity or provide your birds with a healthy diet if we made a low-quality food. The decision was made to limit the discount level and continue making healthy bird food with the best ingredients possible.
We are not making more profits from the distributors or the pet stores, because we did not increase our prices to them. In fact, the new prices will most likely decrease our current sales and profit because good customers will be upset and feel that we have become greedy, which is not the case.
The decision to opt for minimum pricing was not done lightly. No one likes higher prices, and I knew that some people who previously bought deeply discounted product would be shocked. This pricing change was done solely to keep us in business so we could deliver the high-quality product that our customers expect and their birds deserve.
The health of your birds and of all pet birds is our primary focus. I hope you will continue to feed your birds Nutri-Berries. If not, I respect that, but I hope you will choose some other high-quality formulated food for your birds. Thank you for taking the time to read this, and I wish all the best for your beloved feathered companions!
Dr. Ted Lafeber
President, Lafeber Company