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Suggestion for getting word out on Facebook; offering reward for referral

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Daisy_G2

Sprinting down the street
Avenue Veteran
Joined
10/19/11
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415
Location
NE Ohio
Real Name
Brian
I don't know if this has been suggested before, but I am familiar with how it works. Facebook allows you to target advertisements to people in specific cities, or with specific interests. The ads are also relatively cheap. So if you lose your parrot in Cleveland, OH, you can have Facebook post an advertisement to people who live in Cleveland, and also to people in surrounding areas.

I would recommend including "REWARD" in big letters, and using a nice clear photo of your parrot, since they don't give you a lot of space to work with.

Another suggestion: offering a separate reward for referral. In other words, offer a reward to the individual who forwarded your flyer to the person who ultimately finds your parrot. This gives people an incentive to spread the word. You could word it like this: "REWARD FOR REFERRAL: if your friend finds our bird, we will pay you for telling them! Spread the word!"
 
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