i agree with you, some of their techniques are useful. I find their marketing very pushy and they act like their brand cannot be touched and they are superior to all brands/trainers. be wary of the the techniques you use, sometimes they are harmful or they are just meant to sell their training. I’m an artist so i am used to combining many reference photos to make one original art piece. I do the same with training, i take techniques from many different trainers/bird owners and mash them together. it’s worked well for me and my previous bird.That's really sad. Their marketing today is still gimmicky but I take what I need and leave what I don't.
I will say that this article, and all the linked articles, are at least ten years old. Do you have anything more recent? The tone and practices of BT that I know is different from what is portrayed in these articles, and I'm wondering if they've significantly changed. They're easily the most accessible bird training group I've encountered, especially with their videos on youtube showing a variety of examples and situations for training and problem-solving bird behaviour. Selling training programs isn't unique to BT and I don't find their advertising to be terribly invasive. I'm in Physics and I've always been a big fan of explaining complex topics in simpler terms so they can reach more people, as long as they're still accurate and truthful, and build the base for the more complex topics. Their material might not be worth it for experienced/old guard parrot owners, but it was how I was introduced to bird training and I still find it helpful, illustrative, and informative. Is there something wrong with learning from their material today?