Part #1
Once upon a time in a land far far away, there was a forum called The Perch. It was a spin off on their bird store, The Perch. The Perch was a tightly run ship, many rules and the mods/admin etc were very clicky. They actually were mean if you ever got a glimpse of their discussions. It was rumoured that they read private DMs.
The Perch was a successful store and they promoted it through their forum. You were never allowed to mention other stores.
(One partner got cancer (don't quote me on it) I think he died pretty quick)
@itzmered ?
Anyhow the partnership dissolved.
The remaining owner was taking money and not shipping the products.
There was forum dissension! The pro owner and defending him and making excuses and there was the other camp that was mad they didn't get their stuff. He essentially abandoned the forum.
In the meantime Jill was low-key building this forum.